Firstly, virtual reality transports us to another world thanks to a virtual reality headset like the Oculus Quest. But with augmented reality, we bring external elements to our reality via our smartphones and Instagram filters in particular. The use of AR glasses in everyday life is imminent. Facebook and Apple are preparing their AR glasses!

There are several choices: social network-oriented filters, a webpage-oriented speed and simplicity or a performance-oriented app. First, if you want a quick and simple experience to reach as many users as possible, then an Instagram filter is the perfect choice. Secondly, however, it is possible to not depend on social network applications like Instagram, Facebook, Snapchat or TikTok. Indeed, you can publish an augmented reality experience on a web page. In fact, libraries such as AR.js or 8thwall allow us to do that. Third, if you want a more complete experience and the time spent by a user exceeds one minute, then an AR application made for example on Unity with AR Foundation will better fit your needs. These kinds of applications require more time and resources. However, the results are often much more realistic for World Tracking. Pokemon Go was one of the first augmented reality app known by the general public. Filtre Experience can help you create your filters, web experience and AR app. Contact us for an immediate quote.

Let’s say an entire marketing budget is devoted to fantastic video ads. Even in this scenario, there’s no guarantee they will be seen widely. All that ad spending and the user may only view the video for a few seconds. Meanwhile, AR filters have an average engagement of 75 seconds. This amount of time is four times more than video content. This is because watching a video is more of a passive experience. AR filters require the viewer’s attention. By virtue of its interactive quality, the user spends more time consuming it. Let’s say the AR filter has different color sunglasses the user can “try on” their face. By providing these options, the user is invited to try on several. This translates to more time spent immersed.

You might think Instagram filters are reserved for special occasions or to make your skin look flawless, and while this can be true, there is a much more powerful reason, organic brand traffic. When you create a custom AR filter on Instagram, you connect your brand’s name and account to the filter and anyone who uses your filter, or comes into contact with it, will see your brand information. The potential is unlimited, and the best part is, you can virtually create anything you like.

Highlight your brand's personality by consistently using a type of filter that connects to your brand identity (playful, dreamy, romantic etc.) Improve connection with your audience Stand out from your competitors Increase brand awareness by adding your logo or a brand mascot into your filter - if it's a hit, many others will be using it and replicating your brand across social media, thereby amplifying your message.