With the current advancement of technology, experimental marketing campaigns are reaching new heights. If you wish to make an even better impact then exhibitions can surely do the trick for you.
These exhibitions can appeal to a wider audience coming from different fields and domains. Technologically aided exhibition stands can help you create a great impression in front of them. These promotional events can really put your brand under the spotlight. And if you can put up a great exhibition stand then the impact will be even more immersive for your customers, both new and existing ones.
Since, competition is quite strict these days, getting a place on the floor can be super difficult. But these exhibition stands can really put your brand’s message across and achieve your objectives. In this, we will be talking about a few ideas that you can incorporate for your booth. Let’s get started.
• Interactive Applications:
Since everyone at the exhibition will be trying to impress the attendees, you need to come up with something unique. This will keep them engaged with your booth for a long time and you will get a better chance at convincing them. For this, cool gadgets like interactive applications can really help. They will help you give a memorable experience to your customers visiting the booth.
If you can use the business interactive applications then you will get a great chance in converting interested visitors into leads. These applications will allow them to know more about the product and what it offers.
You can even place QR codes on your booth display. This will take things to the next level. All they need to do is scan the QR code and all the information about your brand will be at their fingertips.
• Augmented Reality
This is one of the most latest technological advancements. But it holds the potential to completely change the exhibition industry. Once you incorporate this in your exhibition stand, you are bound to see some crowd gathering around your booth.
This will help you stand out in the crowd and attract more and more attendees to your stand. This super impressive technology integrates computer-generated images with the live view. It gives you an interactive experience unlike any other. With this in place, your customers can not only watch prints as reality, but they can also zoom and make changes in them.
Long story short, this is an absolute game-changer and it will help your customers explore your products in real-time.
• Robots In Booth
Very few things can create a buzz like a robot! After all, it’s a robot! It will draw immense attention towards your booth and also keep them entertained. Plus, you can use them as great tools of communication.
A robot can do a wide range of things, like answering the queries of people, collecting information from trade booth attendees, and even motivate people to visit your booth. What can be better than this!
Plus, you can even make your robot hand-out brochures to the trade show attendees!
Needless to say, robots never fail to evoke curiosity among the trade show attendees. So opting for a robot can be the trump card you need.
• Artificial Intelligence
Artificial intelligence can be best used to collect the data, process it, and deliver the end-result as the most useful response to the customers. It will always give you the facility to create a real-time response.
This is one of the many reasons as to why more and more business owners are using this technology. You can easily use AI to give a great product demonstration to your booth visitors. But make sure to use the latest technology in your exhibition stand design and build.
• 3D Printing Technique
Who doesn’t love freebies, especially during an exhibition? So instead of giving them boring goodies like pens or t-shirts, you can give away something cool and creative, something that they will take home instead of throwing it away into the dustbin. But imagine how cool it would be if you design their freebie right in front of them? Sounds great right?
Well, that’s exactly what you can achieve with the help of 3D printing technology. It will surely attract more visitors to your booth and make them interested in your product.
So do you have any other ideas regarding the exhibition stand? Write down your views in the comments below.